70% of confectionery purchases are made on impulse
Opportunity to site top selling brands somewhere other than main confectionery isle.
Siting products in Universal Chocolate units and Polo units will encourage an unintended or additional purchase from your store.
Siting confectionery at the till point will ensure confectionery is made accessible to all shoppers even those not visiting the main confectionery aisle
Breaking News Unit
17% of news transactions include confectionery
Great chance to target the 83% of newspaper buyers who don't buy confectionery
You can expect a 25% sales uplift on major brands
Indulgence Unit
20% of magazine purchases include confectionery
Target the 80% of your magazine buyers who don't buy confectionery
Locate at till point 
