Blueheath has worked with Nestle Rowntree to give you expert advice on how to run and manage the confectionery category in your store. You will find details on the types of ranges you should be carrying, what your customers want in those product groups and advice on how to get them coming back to buy more.   It's not easy to get the range and display perfect but there are certain problems which are quite common. If you can eradicate these then you'll be well on your way to successful management of the confectionery category. As the confectionery category is the largest impulse category the rewards from successful management will be significant.