What is Category Management?
A strategic approach to managing the confectionery category to drive total category sales not just those of one manufacturer
It is designed to benefit the most important person in your store – the shopper
Range & merchandising make it easier to satisfy your shopper's needs and maximise your sales
Range & merchandising is based on how your shoppers are thinking and what they want quickly and conveniently
Independent research suggests that an uplift of 8-15% in sales from a manufacturer block to the Category approach.
 
How to take a Category Managed approach
Group similar products together, put the best sellers in the best positions
Multiface the best selling lines for visibility and stock holding
Put the best selling categories “within arm's reach”
 
What makes up the confectionery category?

There are six different groups of products, based on the want states of your customers. These are illustrated below:

 
 
 
Category display in action
Layout will be dependent upon the fixture type (wall fixture or counter unit) but products will be categorised within blocked areas

Some display recommendations are illustrated below:

 
 
 
2.5 Metre
2 Metre